How FindThatLead Helps The Prospecting Process

After some time living with the outbound sales routine, I realized how difficult it is for people to accurately touch all parts of the processes. One of the biggest doubts for those who work with marketing and sales is the quality of lead generation.

In a previous text, I made an overall about how I perform my business intelligence process here inside Outbound-Reev. Today I’m going to go deeper into how it works and do a full review of the darling of the house, FindThatLead.

FindThatLead basically captures emails from your future leads. Whether using the Google Chrome extension, by the platform itself or in a Google spreadsheet.

Capturing emails requires some initial information:

  • Company email domain;
  • Contact’s first and last name;
  • LinkedIn profile;

Each one adapts the tool that is best for your process or that fits your budget. It is exactly to give you this freedom, the reader, that we are doing our weekly Outbound Reviews series.

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Step by step

To find the emails through the tool, the search can be done by the company’s email domain, or domain + first name + last name, or LinkedIn profile URL.

A tip to validate the company’s domain, in case of doubt, is to look for the contact area on the website. A generic contact email with the correct domain is usually available there.

In all emails that the tool captures, regardless of the functionality used, it indicates a validation scale with terms (correct, guess, suggestion), percentages, and colors (green, yellow, orange, blue, and red).

It is critical to combine other tools with this process to support these indicators, as they are not as reliable.

Without proper conferencing, the bounce rate can increase considerably and can damage your domain.

Using a prospecting sheet in Google Sheets

Google Docs allows you to add various add-ons to your tools. The Google Sheets, for example, has a very useful extension of FindThatLead.

After installing the Google Sheets add-on, you can create columns with first name, last name and domain, listing multiple leads in the same spreadsheet.

Remembering that this data you can obtain with various tools such as, Skrapp or even LinkedIn’s Sales Navigator.

Using this functionality, the data return will also present the assertiveness indicators of the mapped email addresses and other address options for the searched contact.

What do we love?

  • Features that allow prospecting by various means, such as Google Sheets add-on, Chrome extension, and Prospector, which can dispense with the use of Sales Navigator;
  • Possibility of generating lists with a large volume of emails.;
  • Good cost-benefit due to its advantages.

What can you improve?

  • The assertiveness of emails;
  • Functioning of filters.

Final FindThatLead Review

As not all emails provided have a high assertiveness, it is necessary to use some additional tools to validate them, such as LinkedIn Sales Navigator (Google Chrome extension) or Clearbit.

I described here how we use FindThatLead internally because we need a more detailed survey of information related to the specific profile of the companies we prospect.

If you intend to work with a little larger volume and/or automate a part of the process, this tool has some features that can also help you.

The gold star feature for us is Prospector, which is not included in all plans but allows for a faster and more automated search.

You select the base terms for the filters you want in the search, identify your leads, and start capturing emails.

Linked to this, there is the cost-benefit issue as Prospector can dispense with the use of Sales Navigator, for example, for those who need LinkedIn to prospect their leads.

FindThatLead, like, works based on credit. This way, you can combine a good volume of searches with an affordable price.

The basic account is free and allows you to use 10 credits, but you can only use it for 10 days. Thereafter, prices range from US$29, with 1500 credits per month, up to US$399, with 30,000 credits per month.

Whoever subscribes to the annual plan has a discount and pays, for example, US$327 per month with the same 30,000 credits.

After some time living with the outbound sales routine, I realized how difficult it is for people to accurately touch…